Why Postcards Work

  Guess you could say I took a “sabattical” since it’s been so long since my last post. Ugh. It’s amazing how life can just get in the way! Forgive me and I will get back on track…

Postcards are one of the most effective forms of direct mail. EVERYONE looks at them before sending them to the round file (garbage). Your message must be short and sweet. You need to instantly grab the reader’s attention. It doesn’t matter if the billboard side has an awesome design.  Think about what you are offering. It needs to be so attractive and so valuable that your buyer/prospect says “Wow, I need to learn more about that”, or “I’ve got to buy that”. Have have a call to action, i.e. call TODAY and save 20%. What’s the offer, idea or incentive?

These “Billboards By Mail” work because everyone reads them. There are no envelopes to open. Think about how much junk mail you receive that you don’t read. Most of the time you rip it in half and throw it out. Why not capture the attention of your audience? A strong headline must entice the reader to continue reading. It might take 20 iterations of the headline before you get to one that will work. Take the time to do this. When my husband and I were buying and selling homes we came up with “Mike Buys Houses Fast”. We were targeting sellers who needed to sell immediately. This headline was very effective for the billboard side of our card. The reader instantly knew what Mike did.

…Till next time!

Debbie James

Energy Flows Where Attention Goes